Naming your company can be extremely difficult and a draining process. Whichever name we choose it will never sound right when it’s brand new and has no history or stature to it. In fact the names that we pick out that we think do sound perfect will inevitably be in use already. In the video here David guides though a way of finding unique names, how to protect those names and the 3 most important things to consider when you name your company. This talk was from the Entrepower Academy Branding Mastermind in 2018.
Think about some of the most successful businesses on any high street in the UK – McDonald’s, Starbucks, Argos – what do they all have in common? They all have a strong, recognisable logo and branding which ensures that they are memorable to customers. You might not think that a logo is important; in fact, your logo is the first impression a customer will have of your business. If your logo is unprofessional or badly designed – or has spelling errors – this creates a bad impression of your business and people may perceive you as less reliable.
Spend some money
It doesn’t have to cost the earth to hire a logo designer; London is packed with professional graphic designers who can create a strong logo and branding for your business without charging through the roof. But the old saying is true, “You get what you pay for.” Spend a bit of time finding somebody who can work with you and bring your ideas to life, and you’ll be rewarded with the perfect logo that represents your brand and ethos.
Choose the right logo designer
Today, logos can be bold, colourful and eye-catching, but the simplest logos are still the best. Remember that your logo won’t always be viewed the way you intend, so the strongest logos look as good in black and white as they do in colour. Your logo is the ‘face’ of your brand, so it should say something about your business and make it obvious what you do. It’s as important as your business name. It’s far easier to get your logo right after a few drafts than it is to change it five years down the line, when you’ll need to change your website, business cards and stationery, which all costs money!
Send the right message
Your logo should also suit your brand – if you’re running a legal firm, you probably want a fairly corporate logo, whereas a fun cupcake bakery can get away with a more colourful, playful logo. Ensure that your logo sends the right message to your customers. Of course, choosing the best graphic designer to create your logo takes the hard work out of this; they’ll be experienced in designing logos for all kinds of businesses, so they’ll be able to take your initial ideas and turn them into something that perfectly represents your business.
The perfect logo is essential in order for your business to be successful; it should be simple, memorable and help your brand stand out in a crowd.
A logo is a graphic mark, emblem or symbol. Logos are used by both commercial organisations and individuals, to aid and promote instant public recognition. They can either be purely graphic i.e. symbols/icons, or composed of the name of the organisation or individual.
Before starting the process of designing a logo, you need to have developed your brand strategy. Many people believe that Logo Branding is their “branding”, however a logo is only one small piece of the puzzle. Without the correct strategy behind it, a logo can convey the wrong message. Not only can this weaken your strategy, failing to keep your brand message consistent, can have a negative impact on consumer recognition.
When it comes to Logo Branding, the most important thing that you need to ensure, is that there is a strong association between your brand and your logo. Your logo should reflect both professionalism and growth, regardless of the size of your company.
Like many other aspects of marketing it is possible to design your own logo, however the majority of people tend to use a graphic designer.
There are a large number of graphic designers offering Logo Branding services. The question is, which one is right for you?
It’s not easy choosing a Logo Designer in London. There are thousands available online, however only a handful are worth the money.
One of the most important things to consider when making your choice, is how good their past logos have been. Try not to be fooled into thinking that a company with hundreds of examples on their website, is better than a designer that only showcases a few.
How the designer communicates is another important aspect that you need to consider. With so much being done on-line, it is becoming increasingly less common for clients to meet face-to-face with their designers. If you prefer to meet with your designer, it makes sense to choose a Logo Designer in London, close to where your company is based. After all, London is a big city.
It is also worth asking your shortlisted designers what other services they can provide. Many designers offer very competitive rates for both additional work, and continued design support.
Lastly, check out whether or not the designer has any client testimonials. Sometimes, a portfolio can tell you all you need to know, however there is nothing nicer than hearing what another client thought of your prospective designer.