Print work is all about attention to detail and awareness of the colour implications of screen to print. Striking high-resolution graphics, compelling photography, and image manipulation are the benchmarks of print design by David Pugh. With over ten years of experience in the field of print design, you can be assured that you are going to be working with a visual designer who knows exactly how to deliver what you want.
A visual designer knows how to pull together the elements of a design to create piece that is not only attractive, but effective as well. The focus is always on the aesthetics of the project. All of the images, fonts, and colours need to work together to get your message and your purpose across to your audience.
There are many elements included in design for print, and they all come together to create a final piece. Some of those elements include lines that connect two points and are used to make divisions, define shapes, and create textures. If lines are straight, they have direction, width, and length. The colour palette includes combinations and choices that add emphasis, depth, and contrast to help with the organization of information. An experienced designer understands how colour theory can have a psychological impact on end users.
Design for print also includes typography, which refers to the specific typefaces that are used, as well as their alignment, size, and spacing. The texture is the perception of how the surface should feel or how it actually feels. A repeated element forms a pattern, and this applied texture can attract or deter attention. A good visual designer understands how three-dimensional objects are formed and how several shapes are combined and can be enhanced with tones, colours, and textures.
A visual designer uses certain principles to bring the many design elements together in a way that makes the most sense. Unity is the way that all of the elements on the page are visually or conceptually brought together. The design must have a balance between variety and unity so that there is no dull or overwhelming design. White space is an important part of a layout strategy and is always defined when something is placed in it. In a good visual design project, the whole is always greater than the sum of its parts. The audience should always see the overall design instead of the individual elements. When all of the elements are properly arranged, then, the complete design becomes very effective.
Balance is when a perception is created that there is equal distribution. Balance does not, however, imply symmetry. Scale is a range of sizes and is a creation of interest and depth based on how items stand in relation to one another. Contrast puts the focus on ensuring that the items stand out with relation to direction, colour, and size. Hierarchy is the difference between items such as colours, font sizes, and placement on the page. For example, important items are placed at the top of the page. If you are looking for a visual designer to pull all of these important design for print principles together and provide you with a stunning end project, contact David Pugh.