A logo is a graphic mark, emblem or symbol.  Logos are used by both commercial organisations and individuals, to aid and promote instant public recognition.  They can either be purely graphic i.e. symbols/icons, or composed of the name of the organisation or individual.

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Before starting the process of designing a logo, you need to have developed your brand strategy.  Many people believe that Logo Branding is their “branding”, however a logo is only one small piece of the puzzle.  Without the correct strategy behind it, a logo can convey the wrong message.  Not only can this weaken your strategy, failing to keep your brand message consistent, can have a negative impact on consumer recognition.

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When it comes to Logo Branding, the most important thing that you need to ensure, is that there is a strong association between your brand and your logo.  Your logo should reflect both professionalism and growth, regardless of the size of your company.

Like many other aspects of marketing it is possible to design your own logo, however the majority of people tend to use a graphic designer.

There are a large number of graphic designers offering Logo Branding services.  The question is, which one is right for you?

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It’s not easy choosing a Logo Designer in London.  There are thousands available online, however only a handful are worth the money.

One of the most important things to consider when making your choice, is how good their past logos have been.  Try not to be fooled into thinking that a company with hundreds of examples on their website, is better than a designer that only showcases a few.

How the designer communicates is another important aspect that you need to consider.  With so much being done on-line, it is becoming increasingly less common for clients to meet face-to-face with their designers.  If you prefer to meet with your designer, it makes sense to choose a Logo Designer in London, close to where your company is based.  After all, London is a big city.

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It is also worth asking your shortlisted designers what other services they can provide.  Many designers offer very competitive rates for both additional work, and continued design support.

Lastly, check out whether or not the designer has any client testimonials.  Sometimes, a portfolio can tell you all you need to know, however there is nothing nicer than hearing what another client thought of your prospective designer.