Think about some of the most successful businesses on any high street in the UK – McDonald’s, Starbucks, Argos – what do they all have in common? They all have a strong, recognisable logo and branding which ensures that they are memorable to customers. You might not think that a logo is important; in fact, your logo is the first impression a customer will have of your business. If your logo is unprofessional or badly designed – or has spelling errors – this creates a bad impression of your business and people may perceive you as less reliable.

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Spend some money

It doesn’t have to cost the earth to hire a logo designer; London is packed with professional graphic designers who can create a strong logo and branding for your business without charging through the roof. But the old saying is true, “You get what you pay for.” Spend a bit of time finding somebody who can work with you and bring your ideas to life, and you’ll be rewarded with the perfect logo that represents your brand and ethos.

Choose the right logo designer

Today, logos can be bold, colourful and eye-catching, but the simplest logos are still the best. Remember that your logo won’t always be viewed the way you intend, so the strongest logos look as good in black and white as they do in colour. Your logo is the ‘face’ of your brand, so it should say something about your business and make it obvious what you do. It’s as important as your business name. It’s far easier to get your logo right after a few drafts than it is to change it five years down the line, when you’ll need to change your website, business cards and stationery, which all costs money!

Send the right message

Your logo should also suit your brand – if you’re running a legal firm, you probably want a fairly corporate logo, whereas a fun cupcake bakery can get away with a more colourful, playful logo. Ensure that your logo sends the right message to your customers. Of course, choosing the best graphic designer to create your logo takes the hard work out of this; they’ll be experienced in designing logos for all kinds of businesses, so they’ll be able to take your initial ideas and turn them into something that perfectly represents your business.

The perfect logo is essential in order for your business to be successful; it should be simple, memorable and help your brand stand out in a crowd.