First impressions count!

We all know people make snap judgements, it only takes 1/10th of a second to form a first impression about a person. Websites are no different! Your logo design and page graphic design is the first thing visitors will see. You need to ensure your business looks and performs its very best online. Your visitors are getting exactly what they need.

It takes around 0.06 seconds (that’s 60 milliseconds) for users to form an opinion about your website

and business that determines whether they like it or not. Most importantly whether they will stay on the site or leave.

Many businesses face a high bounce rate problem and that’s due to poor website navigation and poor quality graphic design. Some businesses cut corners by hiring non-experienced freelance graphic designers and freelance logo designers especially in London.  You may save a little money to begin with, but you will lose revenue in the long run if your website does not look professional and engaging. Visitors also leave web pages quickly and move to competitors due to lack of content, no call-to-action buttons and simply because the site is boring, has no colour or dimension!


The first impression can depend on many factors such as the structure, colours, fonts, relevant content, symmetry, spacing and much more. David Pugh is a renowned freelance graphic designer with 10 years commercial experience! He has worked with top clients in London and other major cities around the world.  With an impressive portfolio showing business’s who have achieved targets and conversions due to the quality behind their logos.

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impressions

Researchers monitored eye movements of students as they scanned web pages. Researchers analysed the eye-tracking data.  To determine how long it took for the prospects to focus on specific sections on the pages.  This could be the logo, a particular image and social media icons before they move on to another section of the web page. David Pugh freelance graphic designer

Conclusion –   The better the first impression, the longer visitors stay on your page!

You need a good digital freelance graphic designer who will enhance your landing pages. All marketing material from merchandise to logos. If you have been looking for a freelance graphic designer in London then stop right here and check out David Pugh’s work!

David Pugh is always keeping update to date with the graphic design industry, software and tools. Every project has been engaging, his work really pushes businesses!   Give David a quick call and get a free quote!

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