JK Boxing

The main form of the logo was taken from photography of Jonathan Kumoteo as he wanted to appear as a form in his own logo. The research and reference points were provided by the client so a clear visual direction and concept was already in the mind of the client.

Logo design for JK boxing Final

David just had to realise this through the right choice of font and how to manipulate the letters and forms of the boxer outline to marry into one coherent brand.

font selection process