Naming your company can be extremely difficult and a draining process. Whichever name we choose it will never sound right when it’s brand new and has no history or stature to it. In fact the names that we pick out that we think do sound perfect will inevitably be in use already. In the video here David guides though a way of finding unique names, how to protect those names and the 3 most important things to consider when you name your company. This talk was from the Entrepower Academy Branding Mastermind in 2018.