A website and logo branding developed in partnership with IQD.com. The brief was to work with the company’s owner to design a branding which encompasses the elements of pronunciation. For this David used elements of the phonetic alphabet, and accurately placed them onto the words so they made sense to the sounds of the name of the company.
Elements of the logo can also be extracted and used as other visual devices in the website and other marketing materials, creating a whole rich visual language for the rebrand.
Some of the designs below are still currently being developed hence the final choices of stock imagery are being decided. Layout design, user experience and the information architecture were all influenced by design decisions from David.