The brief was to develop a site and logo design for a new acupuncture clinic setting up in Berkshire.
It was a complete start up business and so every element of the design had to ooze professionalism, cleanness and have a sense that the practice was well established.
Logo and Branding
There were 2 elements to the logo, the first being the naural element of the blade of grass, in touch with nature, and the calmness that brings. The other element was the shape of the hand, taken from a phograph. The hand is designed to look like an “Ok” hand sign, but this is also the position in which a needle is placed with great accuracy to the area on the patient.
Web Design
Using the WordPress engine, this site design was developed. Use of the client’s photography was put to good use as this is an important relationship factor of the business.
