Based in E1 London, Biorelevant is a unique company in the biomedical sector who specialises in creating products that can recreate the chemical constitution of the stomach. This has huge application in the pharmaceutical industry for the creation, testing and application of any drug that is swallowed and digested.
Working with a top illustrator, the freelance graphic designer team developed the label designs for a huge range of products. Each with its own unique character and colour identifier. The products are instantly recognisable to the company, and being first to the market with this range of products, they have truly cemented themselves at the top of this particular niche biomedical market.
When it came to the website, the team focussed on bringing the brand assets, characters and people to life in a more three dimensional way. Each character was there to offer advice or to visually associate with a particular product, thus crystallising it in the customer’s mind, and forming a tighter emotional connection to the brand as a whole.