Dancing With the Stars

This is the global name for the UK version of the BBC TV Series “Strictly Come Dancing”. he brief was to create a brand guidelines interactive presentation showing all aspects of the show, its audience and its production.

This was presented as an interactive offline Flash presentation, that could be downloaded by TV networks all across the world to make their own versions of the show.

Dancing with the Stars Screen shot design Intro

Graphic Design of the Digital Brandbook

Below you will see screenshots from the interactive brand book created for BBC Worldwide. The book shows an interactive design to navigate and learn about all aspects of the show, its audience, how it is made and the marketing potential of importing the show into other international markets.

Dancing with the Stars Screen shot design intro text page
Dancing with the Stars Screen shot choose a section
Dancing with the Stars Screen shot design 02
Infographic for Dancing with the Stars

Dancing With the Stars Infographic

BBC Worldwide also wanted a large printed infographic showing the main features and stats about the show and its potential.

The design encompasses all the key branding colours and complimentary symbolism to create a visual language that can easily be understood and followed internationally.