freelance graphic designer London

As you may have seen in the A, B, C of web design, one of the three most important things a website must do is look good. It must be aesthetically pleasing and enticing to users.

And although it may seem obvious, it’s important to remember just how crucial aesthetics are to every job a graphic designer does, whether that’s web design, re branding a logo or a design for print. It’s easy to get bogged down in other elements of design, such as compatibility for a website, and forget just how important looks are in every single job a freelance graphic designer takes on.

Now exciting and original aesthetics need to come from somewhere. And for a graphic designer to stay on top of their game they need to be, and stay, creative. Creativity will ensure bold and eye catching new designs, show off a product in an exciting new way and enthuse customers.

In fact, when you do your research to find the right London freelance graphic designer for a job, most of the research done online will be visual; looking for creativity, originality and designs that speak to you. A good graphic designer, after all, is someone who can convey a message or promote a product in an innovative way. And do it better than everyone else.

Without that spark of creativity, a graphic designer’s work simply won’t excite and it won’t meet the brief of many clients.

The Quest of a Freelance Graphic Designer

So a popular question that freelance graphic designers get asked a lot is ‘how do you stay creative?’ And there isn’t a simple answer. But living and breathing graphic design as a real passion certainly helps and as well as absorbing everything feasibly possible in the design world.

As a freelance graphic designer in London, there is inspiration on every corner. So it’s important to look around, always be open to new ideas, and take inspiration from anywhere you can find it and at any time. Working with exciting and inspiring clients also helps, and whether you speak to them face to face or just over Skype, a good product and interesting brief will always spark creativity. And this is one reason why communication should be so important to any freelance graphic designer, whether they are based in London or further afield.

But creativity also comes from experience and meticulous research into the industry you are designing for. A London freelance graphic designer shouldn’t only research other London based competition for a new website, for example, but search through every other site possible. Once you have evaluated the competition then you are free to be creative and do better than them. To be creative and original a good freelance graphic designer simply has to know everything else out there.

So thorough research, being open to new ideas, flexibility, communication and taking inspiration from every source imaginable will certainly help a designer find that creative spark. And as a freelance graphic designer in London, being based in the hub of the design world certainly helps.

When you are surfing the internet on the look for a freelance graphic designer there are several very important points that you should keep in mind. Or, more importantly, several things that will help you find the right freelance graphic designer for you (which is much more important than finding someone who is simply ‘good’).

1 Create a Project List.

Compose a list of everything you want your graphic designer to do, that way you have a point of reference when meeting your designer for the first time. If your designer knows fully what is expected of them it is less likely that you will not receive a service you are happy about. It will also help to make sure that all elements of their work for you will be related.

2 Do your Research.

Don’t just settle for the first freelance graphic designer you stumble upon. Take a look at their past work and create a list of your favourite designers. Also make sure to look at the testimonials of their past clients if they were not personally recommended to you. What types of clients have they had and, most importantly, what type of experience have they had doing the tasks that you are after. Do not be afraid to email or phone designers asking for more examples of their work, you must be sure that you actually like their style before hiring them.

Alternatively, you can post a job role on Indeed or other job websites and let potential designers contact you. This can help ensure that you narrow down your ‘favourites’ to people who genuinely have the time to complete the work you are asking for.

However, before you seriously get in touch with any freelance graphic designer you must be sure of your budget. Be prepared, if you are looking to hire a highly experienced designer then it is likely that their work won’t come cheap. Due to this it can be tempting to look for amateurs  who charge less, you may not receive consistent results from them and may be forced to go through the whole process again, ultimately costing you more money than if you had just hired a more experienced graphic designer in the first place! If your initial start-up budget is tight, it is a good tip that many highly skilled designers will be open to negotiate their posted prices in exchange for consistent, ongoing work with your company.

Interview everyone on your list. You may have fallen in love with the first person you talk to, however, there may be someone even better just around the corner. Do not be afraid to talk money and deadlines. These are very important aspects to make these clear as early as possible. It’s key to both of you after all!

All of these above points are vital as they will save you both time and money in the long run. It will also ensure that your company’s brand does not become confused and that all aspects of your ‘public’ appearance gives off the same image. Mutual understanding is the key to mutual happiness.

Representing an incredible achievement of technology, the graphic artist’s ability to produce stunningly beautiful works of art in a purely digital space is one of the most amazing and defining elements of our modern landscape.

Unhindered by so many of the constraints of traditional mediums, of physical limitations, of practical issues, the artist is able to realise their creative vision in a manner previously unheard of. With this spirit of glimpsing new vistas of artistic possibilities in mind, David Pugh has spent ten years as a professional freelance graphic designer, honing his lifelong skills of realising works of art.

A Variety of Services

Today, graphic designers are employed at a wide host of tasks, from creating entire brands, envisioning unforgettable logos, creating blockbuster film heroes, making something as eye catching as possible in a vast sea of forces competing for ones attention. From logo design to character art, graphic designers truly have their work cut out for them to achieve a mastery of their trade.

Freelance Graphic Designer offers a wide variety of services which tap into David’s extensive repertoire of experience, including but hardly limited to: logo design, business card design, brochure design, headed paper, promotional designs, flyers, CD and merchandising artwork, posters, and even full web design.

Many Mediums, One Freelance Graphic Designer

While the digital realm might be the primary focus of the graphics artist – the artisan’s workshop which produces the final master pieces – their art is widely varied and often embodies many mediums. Indeed, David is familiar with the challenges of screen to print and other issues which present themselves to artists looking to put their creative endeavours into multiple mediums. Regardless of your needs for printing or however you plan to display the art work, David’s careful eye for detail ensures you’ll find his final product aesthetically pleasing.

Freelance Flexibility

Operating as a freelancer, David handles each client as an important business opportunity. The freedom of freelancing has allowed him to continually develop as an artist throughout his professional career and given him a large amount of influence in his artistic style as well as his professional output. His clients have included media giants like the BBC, award winning television show Top Gear, MTV, Hilton, Kellogg’s, Mercedes AMG and a host of other clients and companies. His work can be found on websites and in various forms of print around the world.

Consultation Every Step Of The Way

One of the strengths of a graphic designer is their ability to communicate continuously with clients and business owners to ensure that the product realised is a quality and serviceable piece, no matter what type of freelance graphic designer project it maybe. Utilising years of practical experience and training, David assists every step in the way with the design, tweaking and final touches of each piece, keeping the client in the loop as much as desired. If you have only a vague notion of what you want, you can flesh it out in conversation until the design is to your liking. If you have exacting specifications, they can be realised as clearly as they can be communicated.

Click here to contact David Pugh today